pinkmonkeybird

...busting up my brains for the words

Tuesday, January 18, 2005

Laughable defeat of CBS News

CBS News has hinted that it may roll over and die in public in the wake of its embarrassing diminution at the hands of the blogosphere over the MemoGate scandal. It was reported today that;
[CBS chief Leslie] Moonves wouldn't rule out a role on the evening news for Comedy Central's Jon Stewart, whose "The Daily Show" skewers politicians and the news media each night. Moonves is co-chief executive of Viacom, which owns both CBS and Comedy Central.

At least Moonves is considering going transparent in his "news" broadcasts over the fact that CBS may not have a stomach any longer for pretending that their reports are serious or the be taken seriously. Such a move would tip their hat that CBS sees "news" reporting as a form of entertainment.

I applaud this option. After all, there is no money to be made at CBS for news reporting. Their market share has been slicing ever thinner for years now. They should go for laughs and the largest audience they can attract with a funnyman like Stewart.

Once in awhile, they could invite Dan Rather back onto the show to reread his MemoGate story and continue to insist they are accurate.

That would be so funny.

2 Comments:

  • At 7:05 PM, Blogger R-Five said…

    The "Ted Baxter" defense has now become - Ted Baxter!

     
  • At 10:44 PM, Blogger pinkmonkeybird said…

    A little song. A little dance. A little seltzer down your pants. Rather's appearance on 60 Minutes II is going to continually remind the public that CBS News is a joke. And Stewart's appearance on the Nightly News would further demonstrate that CBS is a lightweight.
    If they were smart they would clean house and attempt to replicate Fox News.

     

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